Jess Galicia

About Jess Galicia

Senior Digital Growth & Web Experience Strategist with 15+ years of experience driving measurable growth through web strategy, UX/UI, SEO/SEM, analytics, and marketing operations.I help organizations untangle complex digital ecosystems and build scalable systems that convert, perform, and last. My work includes leading and governing design systems and large-scale websites for enterprise organizations, including billion-dollar companies, where usability, accessibility, and long-term scalability are critical.I’ve been trusted to manage multimillion-dollar ad budgets, advise executives on digital and web strategy, and lead cross-functional teams across healthcare, manufacturing, higher education, and retail.Selected impact486 keywords moved to page-one rankings in under two months40%+ increase in qualified leads through website redesignsEnterprise digital products launched in weeks, including healthcare search and crisis-response platforms300% increase in SEO value in 12 months through award-winning local SEOI’m a systems-oriented marketing operations and martech leader who brings clarity to complexity and helps organizations move from fragmented efforts to focused, sustainable growth.

Experience

1. Senior Digital Marketing Manager

   ABI Attachments, Inc.

   Sep 2024 — Present · Mishawaka, IN, US

   I lead the Digital Marketing efforts of ABI Attachments in the following key areas:Web Experience (UX/UI) and SEO Strategy resulting in 66% and 496% growth in page 1 keywords for our core websites.(Feb 2024 - Oct 2025)Digital Advertising Strategy (SEM) and Reporting: Created executive level data visualizations combining digital ad channels, Google Analytics 4, HubSpot, Google Search Console and BrightEdge in Looker to drive real-time decisions on ad spend.Growth Marketing generating thousands of quote requests per month through our integration with HubSpot.

Education

• Goshen College

  Bachelor of Arts (B.A.), Communication, General