Jess Condra

Head of Search @Shield Legal

National search strategy across Google Ads, Microsoft Ads, Demand Gen, and Display campaigns for high-impact legal initiatives.• Build and scale data-driven acquisition funnels that connect survivors of abuse and negligence with qualified legal representation.• Develop advanced keyword, audience, and geo-targeting frameworks to improve case volume and lead quality.• Oversee campaign strategy, architecture, and optimization to ensure profitability and compliance across all channels.• Drive continual performance improvement through A/B testing, n-gram analysis, and regional conversion insights.