Jess Cervellon

About Jess Cervellon

I help consumer brands turn CX & retention into their biggest growth engine.I proved it at Feastables by MrBeast, where I led CX and digital strategy from the ground up — scaling the brand from $0 to $150M+ and giving the audience a piece of the \"Jimmy pie\" through brand experience.Before that, I led CX and Product Marketing across several SaaS startups in fintech, travel tech, and cybersecurity. That mix of growth marketing and customer experience shaped how I help brands build today.Now I’m building Open Late Collective (OLC) — a CX & retention agency for high-growth consumer brands. Some days that means stepping in as the CX leader building systems and teams, other days it’s the retention strategist designing lifecycle journeys, or the brand builder tightening positioning. For a lot of brands, I play the role of fractional CMO or CXO.whatever it takes to make CX and retention a true growth engine.Because ads and hacks fade. Relationships don’t. And at OLC, we believe in one simple truth: brand building doesn’t sleep.Learn more: openlatecollective.com

Experience

1. CEO & Founder

   Open Late Collective

   Oct 2022 — Present · Chicago, IL, US

   We act as an extension of your team — not siloed agency. We treat customer experience as the foundation of brand loyalty, retention, and real growth, helping eCommerce brands build lasting relationships instead of chasing one-off transactions.We’ve partnered with brands like Equip Foods, Lineage Provisions, Taste Salud, Promix and more to design CX strategies that drive repeat purchases, build community, and leave a real impression.Because brand building doesn’t sleep — and neither do unforgettable customer experiences.