Jess Baker
Head of Content & Executive Thought Leadership Enterprise Narrative | Digital Communications | Brand Reputation
- Role
- Head of Content, Executive Thought Leadership, and Brand Reputation at O-I
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Jess Baker
I’m a content, social, and digital leader who helps brands show up positively, credibly, and consistently online — while building the systems and teams that sustain that presence over time.With 15+ years of experience across global brands, media, and nonprofit environments, I specialize in turning ambiguity into strategy — and strategy into clear narratives, scalable content operations, and measurable digital impact. I’ve built content functions from the ground up, shaped executive and brand reputations, and led teams through change with empathy, structure, and momentum.My background spans content strategy, social media, web, analytics, editorial leadership, and digital news, giving me a rare blend of big-picture thinking and hands-on execution. I’ve led through breaking news, brand transformation, sustainability storytelling, and global digital operations — and I thrive in fast-paced, evolving environments.Core strengths:Content & social strategy • Brand reputation & digital presence • Executive thought leadership • Web & analytics • Content operations • Team leadership • Cross-functional collaboration
Experience
Head of Content, Executive Thought Leadership, and Brand Reputation
Oct 2024 — Present · Perrysburg, OH, US
Owns corporate narrative, brand reputation, and executive positioning across digital and executive channels in newly formed Corporate Affairs function-Serves as strategic advisor to C-suite leaders on executive positioning, content pillars, and narrative development-Unifies content, web, social, and executive communications under a single enterprise storytelling strategy-Oversees enterprise content, digital communications, and executive thought leadership strategy across external and internal channels-Cross-functional alignment between Corporate Affairs, Marketing Communications, and senior leadership.Elevating executive visibility and corporate brand authority during a period of change.
Education
Ashland University
Bachelor of Science - BS, Sports Communication, Radio & TV
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