Jesper Harbers

WORK HISTORY

SKILLS

ABOUT JESPER HARBERS

Innovative Data & Strategy Director with 14 years of digital marketing agency experience, working with global clients across multiple markets.I develop and lead digital marketing strategy across a broad mix of digital acquisition channels, including paid search (PPC), paid social, programmatic/display and video, as well as SEO and organic social. Within the strategies I focus on brand growth, customer acquisition and measurable, incremental results rather than isolated channel performance.Coming from a performance marketing and analytical background, I have built a broad understanding of how acquisition channels, brand activity, content and on-site performance influence each other. I focus on defining channel strategies and the actions that follow from them, including cross-channel testing and optimisation plans: what each channel should prioritise, test, measure and change, so decisions are based on evidence rather than assumptions and are evaluated holistically rather than in isolation.My interest in and understanding of emerging technologies such as AI allows me to brief and shape automation solutions, from AI-driven tools to scripts, with clear efficiency and performance goals. These solutions reduce manual work and free up time for analysis and better decision-making, while keeping people accountable for final outcomes. I apply the same mindset to how media budgets and resources are used, working with teams and external partners so that spend and effort are focused on the activities that create the most value.