Jesika Knowles
Senior Product Manager | Growth, Operations
- Role
- Sales Specialist at REI
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Jesika Knowles
Senior leader in tech, focused on driving growth and scaling operations across B2B and B2C. Skilled at turning strategy into outcomes, building experimentation programs, prioritizing based on impact, and aligning teams around user needs. Recent work includes launching customer-facing features, improving conversion and retention through A/B testing, and introducing frameworks that increased product velocity across teams. Built a mentoring and onboarding program now used across OpCos. Known for delivering results while fostering team clarity, collaboration and momentum. Key strengths: · Product strategy & prioritization · Growth (activation, conversion, retention) · A/B testing & experimentation · Team leadership & mentorship · Communication & stakeholder alignment · Workflow & process improvement · Customer research & problem framing
Experience
Sales Specialist
Apr 2025 — Present · Bend, OR, US
The market’s tough right now, and I’m working at REI between roles after being impacted by a large layoff. Being part of the Co-op community has been so special. At a time when things feel uncertain, it’s grounding to work alongside people who care deeply about the outdoors, about their coworkers, and about creating a space that feels welcoming to everyone.I’m looking forward to bringing these experiences into whatever comes next!
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