Jerry Gaunt
Director of Performance Marketing at LoopNet | Growth Driver | Collaborator | Problem Solver | Market Strategist | Brand Messaging | Email marketing | Digital Advertising | Social Media Advertising | Analytics
- Role
- Director of Performance Marketing at CoStar Group
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Jerry Gaunt
With over twenty years of experience in the financial services industry, I am a results-driven marketing leader who excels in creating and implementing innovative marketing solutions that propel successful marketing initiatives and strategies. I have a proven track record of leveraging analytics, research, and message testing to optimize channel performance. Created multi channel campaigns strategy, including email, digital, social media advertising and influencers, responsible for 90% of user acquisition and Monthly Active users at Capital One Business Deals. I lead strategy, implementation, and optimization of growth marketing channels by crafting tailored marketing messages. I research, develop and test brand territories for new and existing products. I have implemented new product messaging across channels for multiple financial products and sites. I thrive on testing new channels to test and determine the effectiveness and potential impact on KPIs. I am passionate about optimizing marketing performance, analysis, brand building, and cross-functional collaboration. My goal is to drive growth and performance using my marketing expertise and leadership.
Experience
Director of Performance Marketing
May 2024 — Present · Richmond, VA, US
Education
Liberty University
BS
William & Mary – Raymond A. Mason School of Business
MBA
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