Jerry Croteau

About Jerry Croteau

I help organizations apply AI in ways that improve judgment, execution, and outcomes—without hype, over-automation, or loss of accountability.My career spans multiple technology cycles: enterprise systems, the first commercial wave of the web, large-scale online platforms, and now applied AI. Across every cycle, the pattern is the same: technology advances faster than organizations can absorb it. Real value isn’t created by capability alone, but by how well it fits real workflows, incentives, and decision-making.Early in my career, I worked in large enterprise environments including ADP and Digital Equipment Corporation, where accuracy, reliability, and accountability were non-negotiable. I was exposed early to applied machine-assisted systems such as text-to-speech and automated information access—experience that still shapes how I evaluate risk, governance, and value today.Since 2002, I’ve been President & CEO of Stoneyard, Inc, with full P&L responsibility across strategy, finance, operations, sales, marketing, supply chain, and systems. Over the past 18+ months, I’ve personally deployed applied AI across the business—not as pilots or experiments, but as working systems.The highest impact has come from decision support:• Financial, sales, and inventory analysis • Product and demand insight • Contract and document review • Content leverage and communication clarity I use AI as a thinking partner and system-building tool, with explicit guardrails around ROI, adoption, and accountability. Many of the patterns now labeled as “AI”—classification, synthesis, human-in-the-loop workflows—have been part of my operating toolkit for decades.In an environment where AI capability is advancing faster than organizational maturity, I focus on one principle:**AI creates value when it improves human judgment and decision-making—not when it tries to replace it.**I advise a small number of AI SaaS companies and selectively engage at the board or advisory level where applied AI, adoption, and operating reality intersect.

Experience

1. President & CEO

   Stoneyard

   Oct 2001 — Present · Littleton, MA, US

   President and CEO of a privately held national manufacturer and distributor of natural stone veneer and masonry products serving residential, commercial, and institutional markets.Full P&L responsibility across strategy, finance, operations, sales, marketing, supply chain, and systemsLed long-term modernization of the business while maintaining capital discipline, brand trust, and dealer relationshipsOver the past 18+ months, personally deployed applied AI across sales, marketing, finance, and operations as working systems, not pilotsAI initiatives focused on:Financial, sales, and inventory analysis and forecastingProduct performance and demand insightContract and document reviewWritten and visual content creation at scaleCustomer communication and operational clarityUse AI primarily as a decision-support and judgment-amplification tool, with clear guardrails around ROI, adoption, and accountabilityHands-on operating role measured in margins, inventory turns, cash flow, and execution quality.

Education

• Merrimack College

  BS, Marketing

Skills

• Product Development
• Business Development
• Building Materials
• New Business Development
• Contract Negotiation
• Start-Ups
• Customer Service
• E-Commerce
• Public Relations
• Business Strategy
• Marketing Strategy
• Granite
• Waterproofing
• Entrepreneurship
• Business Planning
• Masonry
• Crm
• Construction
• Marketing
• Trade Shows
• Account Management
• Residential Homes
• Strategic Planning
• Sales Management
• Advertising
• Sales
• Direct Marketing
• Team Building
• Management