Jerry Arias
Director, Marketing @ Cox Communications | MBA, Marketing Strategy
- Role
- Director, Marketing at Cox Communications
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jerry Arias
Dynamic and results-driven senior marketing leader with a solutions-oriented approach, committed to driving measurable success through the empowerment and inspiration of high-performing teams. Recognized as an expert strategist, I bring a proven track record of outstanding performance and leadership acumen. Specializing in spearheading successful go-to-market strategies, I have consistently demonstrated the ability to drive customer acquisition and retention, ultimately contributing to revenue growth.Throughout my career, I have excelled in driving demand generation and implementing sales enablement programs that fuel revenue growth. Adept at navigating complex business landscapes, I have successfully led teams through change management initiatives, fostering a culture of adaptability and innovation.My leadership style focuses on people, emphasizing collaboration and mentorship to cultivate effective teams. With a keen eye for emerging trends and a dedication to staying ahead in the ever-evolving marketing landscape, I am well-positioned to deliver strategic vision and drive impactful results.Professional Skills include Strategic Leadership, B2B & B2C Marketing Strategy, Integrated Marketing, Product Marketing, Partner Marketing, Event Marketing, Digital Media, Sales Enablement, Lead & Demand Generation, Cross-Functional Collaboration, Customer Acquisition & Retention, People Leadership, People Development, Change Management, and Communications,
Experience
Director, Marketing
Jan 2025 — Present · Atlanta, GA, US
Tapped to lead new Marketing Center of Excellence team, overseeing Product Marketing, Sales Enablement, Brand, Digital, Lead and Demand Generation, and Creative Operations strategies. • Architected and centralized scalable marketing functions, enabling field teams to deepen customer relationships, accelerate go to market execution, and deliver measurable sales growth.
Education
University of Southern California
BS, Music Industry
Emory University - Goizueta Business School
MBA
Skills
- Advertising
- Sem
- Product Marketing
- Brand Awareness
- Social Media Marketing
- Television
- Digital Media
- Promotions
- Media Planning
- Partnership Marketing
- Integrated Marketing
- New Media
- Brand Development Strategy
- Interactive Marketing
- Consumer Marketing
- Media Relations
- Marketing
- Hispanic Market
- Brand Equity
- Digital Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Digital Strategy
- Mobile Devices
- Competitive Analysis
- Media Buying
- Affiliate Marketing
- Social Media
- Direct Marketing
- Corporate Branding
- Strategic Partnerships
- Online Advertising
- Marketing Communications
- Mobile Marketing
- Brand Loyalty
- Multicultural Marketing
- B2b Marketing
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