Jerry Hardin

About Jerry Hardin

Sales Professional | Strategic Business Development | MBA Candidate Elevating…

Experience

1. Director of Sales

   Vytalogy Wellness

   Oct 2019 — Present

   Directly manage the Kroger and Target business. P&L Responsibility for $40MM accounting for 11% of Domestic US Sales. Lead a team of two sales managers to achieve sales, trade, & distribution objectives across multiple lines of business. Total area over delivered net invoice sales budget by $2MM for the FY20 fiscal year. Total area over delivered net invoice sales budget by $8MM +65% vs PY in FY21 fiscal year. Championed the broker change that was pivotal in opening our Albertsons/Safeway direct business. Served as interim E-comm director during transition period. Other Key Customers include: Albertson’s, Winco, Giant Eagle, Wakefern, Harris Teeter, Wegman\'s, Raley\'s, Save Mart, and other Key Regional Grocery customers. Experience over the last two years with the Natural channel. Key customers included Sprouts, Whole Foods, UNFI, & KeHe.

Education

• University of Kentucky

  Bachelor of Business Administration (BBA), Marketing

  2007 — 2010

• Isenberg School of Management, UMass Amherst

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2013 — 2015

Skills

• Leadership
• Pricing
• Marketing
• Strategic Planning
• Shopper Marketing
• Crm
• National Accounts
• Consumer Products
• Fact-Based Selling
• Direct Store Delivery
• Data Analysis
• Strategy
• Recruiting
• Forecasting
• Sales Operations
• National Account Development
• P&L Management
• Grocery
• Sales Management
• Team Building
• Iri
• Key Account Management
• Merchandising
• Talent Developer
• Budgets
• Management
• Marketing Strategy
• Microsoft Office
• Nielsen
• Business Planning
• Account Management
• Business Development
• Fmcg
• Retail
• Trade Fund Management
• Sales
• Trade Promotion Management
• Key Account Development
• People Development