Jerrilyn Dailey
Shopper Insights
- Role
- Sr Shopper Insights Manager at Kimberly-Clark
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Jerrilyn Dailey
I have a background in Psychological behavior, which has developed into a passion for consumer insights and strategic planning. I have experience in shopper marketing research, strategic planning, analyzing and developing trend reports, and analyzing media receptivity reports. I also have experience in sales, category development and syndicated data analytics. My passion is insights, where psychology meets marketing. I have experience researching and developing shopper profiles and turning data into actionable insights in order to advise clients on how to effectively communicate with their shopper.Data analysis experience: Advantage Professional Environment: IRI POS and Panel Data, Numerator, Retail Link, KantarIQ, Experian Simmons OneView, SPSS; Lean Six Sigma certified.
Experience
Sr Shopper Insights Manager
Apr 2022 — Present · Rogers, AR, US
Education
Louisiana Tech University
Bachelor of Arts, Psychology
2008 — 2011
University of Arkansas
Master of Business Adminsitration, Marketing Management
2012 — 2013
Skills
- Psychology
- Strategic Planning
- Retail
- Microsoft Excel
- Powerpoint
- Statistics
- Market Research
- Access
- Microsoft Office
- Customer Insight
- Marketing Strategy
- Shopper Marketing
- Research
- Marketing
- Integrated Marketing
- Leadership Development
- Strategy
- Data Analysis
- Public Speaking
- Analysis
- Qualitative Research
- Spss
- Customer Service
- Marketing Research
- Microsoft Word
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