Jerrell Royal
General Manager @7th Street Casino
Signup · Get unlimited contacts
WORK HISTORY
General Manager @7th Street Casino
Kansas City, KS, US
General Manager is responsible for assisting with the overall leadership and management of 7th Street Casino in continuing to be the premier gaming venue in Kansas City Kansas owned and operated by the Wyandotte Tribe of Oklahoma.Provides leadership throughout the property by assisting all departments in team development, corporate training initiatives and acts as a liaison between department heads for setting up departmental goals and objectives. Supports the strategic vision of the Wyandotte Tribe of Oklahoma by assisting in the development and implementation of operational strategies and tactics that can improve operations, guest service and employee training. Leads and directs the management team in the development and implementation of strategic goals through project management, one on one meetings and meeting follow ups to improve departmental operations. Responsible for planning, controlling, communicating and implementing procedures and processes for the overall efficient operations of the business in accordance to the SICS.Directs and leads the preparation of short-term and long-term business plans and budgets based on corporate goals and growth objectives, with operational assistance from all functional areas.Responsible for improving overall gaming and non-gaming guest experiences through the creation of continuous improvement plans.Responsible for writing general communications, memos and announcements pertaining to all levels of employees.
EDUCATION
University of Missouri-Kansas City
MBA, Business Administration and Management, General
Stockton University
Bachelor of Arts, Marketing
SKILLS
ABOUT JERRELL ROYAL
Innovative, performance based leader with 25+ years in the marketing field. Areas of expertise include marketing strategy, CRM, offer and direct mail management, brand management, digital marketing, and media. Leader who fosters open communication to clearly communicate team vision and priorities to achieve results.Strategy – Strategic planner, increasing brand presence by leveraging media outlets, using demographic and psychographic segmentations to target potential customers. Developing marketing plans based on customer life cycles to increase customer share of wallet and brand loyalty.Marketing - Brand marketer with experience leveraging digital campaigns to increase customer touch points, designing promotional and direct mail campaigns, organizing events, and advertising and media buys. Work directly with sales teams and management to increase revenues. Project manager for marquee events resulting in over $8M in revenueDatabase & CRM Management - Database expert, leveraging data to generate critical marketing reports, forecasting models, and customer behavioral trends. Launching new programs to dramatically improve customer service, analyzing data to identify service opportunities and resolve customer-service and marketing issues.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.