Jerome Skeene
Marketing Manager @Scotiabank
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WORK HISTORY
Marketing Manager @Scotiabank
Toronto, ON, CA
EDUCATION
University of Toronto
Bachelor of Business Administration (B.B.A.), Management, Dual Specialist in Marketing & Strategic Management
SKILLS
ABOUT JEROME SKEENE
I\'m a passionate and award-winning marketing manager. I have over a decade of experience, having transitioned from agency to client-side in 2018. While on the agency side, I worked on blue-chip Fortune 500 brands including The Home Depot (USA), Procter & Gamble, Electrolux/Frigidaire (USA), Scotiabank, McDonald\'s, Kia, Little Caesars and Nissan. Varied industries including CPG/beverage, retail, QSR, financial services and automotive. 360-degree, fully integrated through-the-line experience.Bronze winner in the Media category at the 2015 National Advertising Challengehttps://nationaladvertisingchallenge.com/winners2015Top 5 short list finalist in the Media category amongst 268 entries in the 2014 Globe and Mail Cannes Young Lions Competitionhttp://globelink.ca/cannes/younglions/Experience in working across multiple verticals and industries:+ Automotive: Kia, Nissan+ Beverages: Corby Distilleries / Pernod Ricard (Absolut, Malibu, Wiser\'s)+ CPG / FMCG: Kraft Heinz (USA), Procter & Gamble (Beauty Scale – Clairol, CoverGirl, Crest, Olay)+ Financial Services: CIBC, Scotiabank+ Home Appliances: Electrolux/Frigidaire (USA)+ QSR: Little Caesars, McDonald\'s+ Retail: Canadian Tire, The Home Depot (USA), Rexall/Katz Group, Sobeys+ Travel / Tourism: Destination Ontario (formerly OTMPC - Ontario Tourism Marketing Partnership Corporation)Specialties:• brand strategy, business analysis, forecasting, project management, market research, media planning, creative development, stakeholder managementMediums:• Broadcast (TV, Radio), Film/Video (Long-format content), Out-of-Home (Billboards, Transit), Print (Newspaper, Magazine), POS/In-Store, Cinema, Digital (OLA, OLV, Programmatic, Display, Pre-roll, Rich Media, Native, SEM, Affiliate), Mobile, Social (YouTube, Facebook, Twitter, Instagram, Pinterest, LinkedIn), Direct Mail, Email, Experiential/Activation
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