Jerome Riviere
Co-président Pôle Consumer Intelligence @Adetem
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WORK HISTORY
Co-président Pôle Consumer Intelligence @Adetem
Ville de Paris, FR
Le pôle Consumer Intelligence inspire, forme et accompagne les marketeurs sur le rôles des études pour faciliter la compréhension des prospects-clients-utilisateurs-collaborateurs-citoyens (BtoC et BtoB) et transformer cette compréhension en recommandations opérationnelles. Au travers de retours d’expérience concrets, d\'aperçus des nouveaux acteurs et de panoramas des évolutions méthodologiques (hybrides et éthiques)
EDUCATION
IUT de Bayonne et du Pays basque
DUT Techniques de Commercialisation
ESCP Business School
Certificats Marketing Digital & IA + RSE
Éklore Éducation
Master
SKILLS
ABOUT JEROME RIVIERE
Passionate about creating and growing brands, I’ve developed my expertise as VP Brand & Consumers at Meetic Europe. With over 15 years of experience, I led the transformation of iconic brands like Meetic, and the creation, launch, and development of profitable new services, including DisonsDemain-Ourtime (#1 for 50+ dating) and Even (the app dedicated to single parents). I\'ve led multi-expertise teams, overseeing Brand Management, Creative Studio, Communication/PR, Consumer Research, and Events. My strength lies in blending global strategies, business objectives, offline & online plans, and international brand management, driven by an in-depth understanding of consumers and guided by impactful insights. Results-oriented with a focus on KPIs, I\'m recognized for successfully harmonizing Brand and Performance aspects, navigating effortlessly through matrix organizations, and fostering collaboration between Marketing and Product. My motto: Always start with the consumer and turn brand visions into reality, leveraging my expertise in strategy, branding, performance, and data.
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