Jerod Couch

About Jerod Couch

Emmy® Award-winning creative marketing leader with expertise in developing innovative content strategies that drive revenue and expand outreach across traditional, digital, and social media platforms. Proven ability to lead diverse teams, exceed ambitious goals, and create industry-recognized content. Skilled in simplifying complex ideas into compelling stories that resonate with audiences and gain stakeholder buy-in.Awards/Recognition• Creator of Daytime Emmy® Nominated TV show• Dell’s “Small but Mighty” Winner featured in Inc. Magazine• 4x Regional Emmy® Award Winner (13x Nominee), Sports Emmy® Nominee• 9x Telly Award Winner Skills• Team leadership and management of direct reports, contractors, and agencies• End-to-end media operations: pre-production, production, and post-production• Multi-channel marketing and advertising strategy• Social, broadcast, and digital media content creation (copywriting, producing, directing, editing) with Adobe Creative Cloud (After Effects, Premiere Pro, Photoshop)• Project management and cross-functional collaboration

Experience

1. Sr Producer

   7-Eleven

   Jan 2024 — Present · Dallas-Fort Worth, TX, US

   Manage end-to-end video production process while expanding capabilities to drive creative excellence across all branded content for 7-Eleven properties

Education

• The University of Texas at Austin

  Master of Business Administration (MBA)

  2012 — 2015

• The University of Texas at Austin

  RTF, Radio-TV-Film

  2003 — 2007

Skills

• Television Producing
• Advertising
• Content Strategy
• Sports
• Commercials
• Script-Writing
• Cross-Functional Coordination
• Operational Efficiency
• Marketing
• Field Producing
• Presentations
• Management
• Social Media Marketing
• Television
• Social Media
• Video
• Video Production
• Video Editing
• Event Management
• Social Networking
• Facebook
• Event Planning
• Leadership
• Copywriting