Jermina Menon

About Jermina Menon

I am a business & marketing strategist with 30+ years of experience building brands across retail, consumer, real estate, F&B, and tech parks. My focus has always been simple - create customer-first marketing that delivers measurable business impact. Currently, I lead Strategy and Marketing at Bhartiya Urban. The Group companies I manage are Bhartiya Converge, Bhartiya Mall of Bengaluru, BCIT Tech Park, ICM & Nibble Food Services. In my solopreneur consultancy, I scaled retail formats with a 5x growth and took them to a Series A Exit. Worked directly with founder entrepreneurs to build and scale their vision. Prior to that lead marketing for Reliance Retail, Virtuous Retail and Mantri Square Malls. Delivering growth, impact and building a strong foundation for these brands. Beyond work, I mentor young entrepreneurs, support women leaders, and actively contribute to the global marketing & retail community through speaking events, jury panels and podcasts. Recognitions include- LinkedIn Top Voice 2024 - AdGully Woman Disruptor’s Award 2025 – Woman Influencer of the Year - Top 50 Retail Minds at the Asia Retail & Shopping Centre Congress (2019 & 2020)- Paul Writer LinkedIn Content 50 (2018) & Top Content Marketers (2017) I believe no business challenge is unsolvable if we adapt fast, stay customer-focused, and blend creativity with data. Let’s connect if you’re building the next wave of consumer-first brands.

Experience

1. Brand & Marketing Strategist

   Bhartiya Urban

   Nov 2023 — Present

Education

• Institute of Cost and Work Accountants of India

  ICWAI

  1987 — 1990

• Indian Institute of Management Bangalore

  EGMP

  2004 — 2005

Skills

• Management
• Crm
• Business Development
• Digital Marketing
• Marketing Communications
• Key Account Management
• Competitive Analysis
• Online Marketing
• Product Marketing
• Brand Awareness
• Product Development
• B2b Marketing
• Lead Generation
• Customer Insight
• Negotiation
• Marketing Management
• Marketing Research
• Market Research
• Business Planning
• New Media
• Mobile Marketing
• Consumer Behavior
• Marketing
• Advertising
• Sales
• Retail
• Direct Marketing
• Budgets
• Online Advertising
• Strategic Planning
• Sales Operations
• Strategy
• Customer Service
• Sales Management
• Brand Development
• Strategic Thinking
• Market Planning
• Team Management
• Media Planning
• Social Media