Jerin Boyer

About Jerin Boyer

With over 25 years of sales leadership experience, I am passionate about inspiring and…

Experience

1. Vice President of Wholesale

   Sightglass Coffee

   Jul 2024 — Present

   Driving Wholesale Strategy | Leading Sales Growth Across Grocery, CPG, Hospitality & Foodservice Channels Responsible for driving 20% YOY revenue growth, right sizing the P&L and building a team for long term growth. Partner closely with the CEO to bring the company’s Wholesale vision to life, aligning strategy with broader business objectives and growth initiatives. Lead the Sales team in expanding multi-channel opportunities across Grocery/CPG, Hospitality, and Corporate Foodservice sectors. Manage complex, high-value sales cycles from initial outreach to onboarding and long-term account support—developing tailored business strategies in highly competitive markets. Play a key role in shaping financial success through annual sales goal setting, budgeting collaboration, performance analysis, and KPI management. Drive strategic growth by designing and executing Wholesale sales initiatives that target and onboard new business opportunities. Partner with Marketing leadership to align resources for product rollouts, promotions, and ongoing customer engagement. Regularly review sales reports and performance data to optimize operational efficiency and strengthen overall Wholesale performance. Collaborate cross-functionally with Operations, Sourcing, and Logistics to ensure alignment across product availability, pricing, and sales strategies.Leadership & Management Focus Build and lead a high-performing, omni-channel sales organization with a strong focus on vision, accountability, and professional development. Collaborate with Operations to define go-to-market strategies and streamline cross-functional execution. Develop and manage the Sales & Operations Planning (S & OP) process, including annual and monthly forecasting, trade spend, and delivery against AOP targets. Set clear priorities and KPIs to drive performance, transparency, and results across the sales team.

Education

• Marylhurst University

  Master of Business Administration - MBA, Marketing & Organizational Effectiveness

  1999 — 2002

• University of Puget Sound

  Bachelor of Arts - BA, International Business

  1992 — 1996

Skills

• Marketing
• Cross-Functional Team Leadership
• Food Service
• Key Account Relationship Building
• Marketing Strategy
• Sales Presentations
• Merchandising
• Key Account Development
• Negotiation
• Food & Beverage
• Sales Operations
• Customer Retention
• Customer Service
• Sales Management
• Revenue & Profit Growth
• Business Develop
• Strategic Planning
• Consumer Products
• Management
• Team Building
• Licensing Negotiations
• Strategy
• Microsoft Excel
• Fmcg
• Microsoft Office
• Sales
• Forecasting
• National Accounts
• Business Development
• Customer Insight
• Retail
• Pricing
• Leadership
• Customer Satisfaction
• New Business Development
• Microsoft Powerpoint
• Relationship Building
• Key Account Management
• Account Management
• Customer Experience