Jerime Black
Senior Brand Strategist of Integrated Marketing at T-Mobile
- Role
- Senior Brand Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jerime Black
I skillfully resolve issues, develop and empower direct reports toward excellence in performance, drive results, and achieve key deliverables.Innovative, insightful, inspiring, and self-directed leader with demonstrated success in brand strategy, positioning, and marketing. Extensive background in marketing campaigns, consumer requirements, insights, and engagement, PR campaigns, channel distribution, product repositioning, and global partnerships. Proven track record launching high revenue-generating product innovations while transforming consumer insights and industry experience into operating strategy that drives business success. Visionary, solutions-focused, and results-driven, with excellent interpersonal communication skills, cross-functional team collaboration/leadership, robust task contribution and ownership, and a strong emphasis in diversity/equality. Resolves issues, develops and empowers direct reports toward excellence in performance, drives results, and achieves key deliverables. CORE COMPETENCIES:Marketing Campaigns | Market Research | Digital Marketing | Social Media Marketing | Influencer Marketing Business Requirements | Consumer Research | Consumer Insights/Requirements | Diversity/Equality/InclusionBrand Strategy | Brand Architecture | Brand Vision/Marketing | Brand Positioning | PR Campaigns | MetricsDistributor/Retail Sales | Channel Distribution | Innovation Pipeline | Product Development/RepositioningProduct Innovation Launches | Project Management | Global Partnerships | Stakeholder RelationshipsLeadership | Staff Development | Training | Negotiations | Integrating Marketing CommunicationKEY ACCOMPLISHMENTS: Grew a business from declining to outpacing the category 2X, from -1% to +5%, by developing/executing a marketing plan focused on driving premium brand positioning throughout the marketing mix Achieved 14% volume growth by driving brand awareness through innovative marketing campaigns
Experience
Senior Brand Manager
Dec 2020 — Present · Bellevue, WA, US
Develop and execute marketing strategies for T-mobile US Network Marketing initiatives across the enterprise, including all Lines of Business. The integrated marketing strategies and plans leverage paid,owned and earned media channels that align to company priorities and deliver on brand objectives.
Education
University of Oklahoma
Bachelor's degree, Business Administration and Management, General
1998 — 2002
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