Jeri Krasnoff

About Jeri Krasnoff

I’ve been embracing ambiguity and turning uncertainty into opportunity ever since I realized life’s not about control—it’s about focus, both literally and figuratively. My optometrist once pointed out my binocular vision—the way my eyes work together—and predicted I was destined for big-picture thinking. Whether it’s navigating the evolutions of performance media, operations, or blending personal and career journeys through AI, I’ve learned that focusing on the whole picture with the best information available is key.My career began with a thirst for connection and optimization. I spent years making things work better, faster, and more impactful—whether I was fine-tuning paid media campaigns or leading initiatives that unlocked new potential in digital advertising. From reviving client faith with sharp performance enhancements to aligning global markets in media reporting, I found the thrill in building solutions that stick.I built my expertise across some of the most challenging spaces in media, ad agencies, ad operations, and digital platforms. I’ve learned to thrive in high-stakes environments, helping teams and clients navigate the rapidly evolving landscape of performance marketing. Whether I was pushing forward bottom-line business results or making sense of vast systems integration, the mission was always the same: take complexity and make it seamless.These days, I’m using my experience to bridge the gaps between people, platforms, and data, driving innovation and new ideas across AI, marketing technology, and digital strategy. My love for AI is transforming how I blend creativity and operations, using AI\'s latent potential in performance marketing.And when I’m not pioneering new paths in media or mentoring the next generation of digital strategists, I’m probably chasing the horizon with my family—because there’s always another journey ahead.

Experience

1. Senior Director Global Media Operations

   Annalect

   May 2022 — Present · New York, NY, US

Education

• Ithaca College

  B.S, Integrated Marketing Communications

  2006 — 2010

• Ithaca College London Center

  Study Abroad

  2009 — 2009

Skills

• Budget Management
• Online Advertising
• Mobile Marketing
• Doubleclick
• Social Media
• Marketing
• Online Marketing
• Excel
• Kenshoo
• Microsoft Excel
• Sem
• Web Marketing
• Digital Media
• Indesign
• Campaign Optimization
• Budgets
• People Management
• Msn Adcenter
• Photoshop
• Google Adwords
• Blogging
• Advertising
• Remarketing
• Data Analysis
• Paid Social
• Marin Software