Jerika Holton
Product Marketing Manager
- Role
- Product Marketing Specialist at Leoforce
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Jerika Holton
I’m a Product Marketing Manager with over three years of experience in market analysis…
Experience
Product Marketing Specialist
Mar 2025 — Present · Raleigh, NC, US
Drove GTM strategies and messaging for AI-powered recruiting and HR tech solutions, translating complex capabilities into clear value propositions that resonated with both enterprise buyers and frontline recruiters.· Partnered closely with product and engineering teams to shape roadmap priorities and develop features grounded in user insights—ensuring alignment between technical innovation and market demand.· Built and executed sales enablement programs including battlecards, product decks, competitive analysis, and talk tracks that equipped sales teams to convert faster and more confidently in a crowded AI landscape.· Led cross-channel content creation efforts—from interactive demos and video scripts to case studies, landing pages, and blog posts—driving brand engagement and lead generation across the funnel.· Positioned AI capabilities as a strategic differentiator through webinars, educational campaigns, and customer storytelling, helping shift perceptions from tactical tools to transformational outcomes.
Education
East Carolina University
Master of Business Administration - MBA, Marketing
2019 — 2022
Winston-Salem State University
Bachelor's degree, Marketing
2014 — 2018
Skills
- Social Media
- Marketing
- Microsoft Office
- Leadership
- Microsoft Excel
- Public Speaking
- Microsoft Word
- Customer Service
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