Jeric Griffin
People Leader Transforming Cultures & Results in Digital Marketing, SEO, UX, e-Commerce, and Performance Marketing
- Role
- Director of Performance Marketing at Blue Cross NC
- Location
- Tyler, TX, US
- LinkedIn followers
- 500 followers
About Jeric Griffin
I help businesses increase their ROI through digital marketing, encompassing every aspect of digital presence, including performance marketing, digital advertising, SEO, UX, and more.Efficiency addict, zealous communicator, digital nerd, radio head, and sports nut are great ways to describe me. Digital marketing, in all of its forms, is my passion. And I take attention to detail to another level in that regard.My leadership style allows me to enjoy teaching and coaching others to realize potential they don\'t see in themselves, and I\'ve done this effectively both remotely and in-office environments. Grooming others to become leaders is incredibly fulfilling for me, both personally and professionally.Using data and problem-solving tactics to optimize digital campaign efficiency and streamline digital media consumption is when I get into “the zone.” The competitive fire from my sports nuttiness drives me in that regard, and I truly love what I do.
Experience
Director of Performance Marketing
May 2025 — Present
Increase paid media conversions 86% by overhauling performance marketing strategies Improve cost per lead 35% for paid lead gen campaigns Cut CPA 86% and boost CVR 141% by transforming paid media, UX, and CRO strategies
Education
East Texas A&M University
Bachelor's Degree, Communications
Skills
- Broadcast Journalism
- Digital Media
- Web Content
- Television
- Radio
- Radio Broadcasting
- Strategy
- Journalism
- Editing
- SEO
- Christianity
- Blogging
- Content Strategy
- Sports Writing
- Social Media
- Sports
- Management
- Social Networking
- Social Media Marketing
- News Writing
- Copy Editing
- Project Management
- Online Journalism
- Video Production
- Broadcast
- Wordpress
- Online Publishing
- Content Management
- Ap Style
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