Jeremy Woolf
Senior B2B brand strategist and fractional CMO | Positioning, messaging, website strategy, and GTM for B2B tech and professional services
- Role
- Senior Marketing Consultant at California Restaurant Mutual Benefit Corp Crmbc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jeremy Woolf
I’m a senior B2B brand strategist and fractional CMO. I help B2B tech and professional services teams get clear on what they sell, why it matters, and what to do next. My work usually falls into four areas- Fractional CMO support- Positioning and messaging- Market and category strategy- GTM planning and execution I also help teams turn positioning and messaging into website pages that are clearer, easier to navigate, and easier to act on. Recent work has included healthcare SaaS, workers’ comp/self-insurance, BI/data platforms, industrial technology, and demand generation businesses.
Experience
Senior Marketing Consultant
California Restaurant Mutual Benefit Corp Crmbc
Oct 2023 — Present · Austin, TX, US
Partner with the California Restaurant Mutual Benefit Corporation, the state’s only self-insured workers’ compensation group, to reposition and scale growth- Designed and executed a multi-channel marketing strategy targeting California restaurant owners and insurance brokers- Built a virtual marketing team to lead social, email, content, and broker marketing- Reframed messaging to emphasize peer-led governance, risk reduction, and financial stability as differentiators- Results: Delivered +74% membership growth (121 → 194 certificate holders),+29.7% revenue growth ($15.2M → $19.7M projected), 162% increase in web sessions, and 44.4% email open rates.
Education
Victoria University of Wellington
Bachelor of Arts, English Literature
1988 — 1990
Skills
- Analyst Relations
- Marketing Communications
- Communication Training
- B2b Marketing
- Content Creation
- Digital Marketing
- Event Management
- Digital Strategy
- Crisis Communications
- Communications Planning
- Strategic Communications
- Blogger Relations
- B2b
- Messaging
- Campaign Management
- Content Strategy
- B2c
- Marketing Strategy
- Social Media
- Online Marketing
- Issues Management
- Digital
- Blogging
- Social Media Monitoring
- Thought Leadership
- Communications Strategy
- Brand Development
- Corporate Communications
- Press Releases
- Digital Media
- Social Media Relations
- Social Networking
- Social Media Measurement
- Team Leadership
- Online PR
- Copywriting
- Reputation Management
- Corporate Branding
- Social Media Marketing
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