Jeremy Schwartz
Sr Manager, Global Lead Management & Strategy @Palo Alto Networks
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WORK HISTORY
Sr Manager, Global Lead Management & Strategy @Palo Alto Networks
Fort Lauderdale, FL, US
Transforming Palo Alto Marketing from an MQL funnel to an Opportunity Buying Group funnel! Lead a team of strategic business analysts focusing on improving conversion, pipeline and bookings rates across the entire B2B revenue waterfall funnel. My team are the business strategy owners for Lead Scoring and Routing, Outreach and Web Chat (Drift, Qualified) Key AchievementsSuccessfully drove the organization\'s shift from an MQL-based funnel to a GTM Opportunity Buying Group model. This initiative is resulting in a +15% increase in win rate, a +101% increase in average deal size, and a +77% improvement in stage progression for opportunities with a buying group.Optimized Global Lead Management: As the business owner for lead scoring and routing, I implemented new methodologies and developed the necessary Salesforce objects and designed a new industry standard for Buying Group Scoring to enable the Buying Group motion, ensuring a seamless and effective go-to-market strategy.Mitigated Pipeline Risk in EMEA: Developed and deployed the \"BDR Coverage Gap Plan\" to ensure continued BDR coverage and MQL management during a strategic transition, directly preventing potential pipeline loss.Enhanced Web Conversion Strategies: Spearheaded the \"Optimizing Landing Pages with Integrated Forms & Chatbots\" project, which created a new framework for improving website engagement and conversion rates.Recent Speaking EngagementsThe Buying Group Revolution at Palo Alto to Build a Modern AI Revenue Enginehttps://outreach-hq.wistia.com/medias/pgrod3v72j
EDUCATION
University of South Florida
Bachelor of Arts, History & Political Science
SKILLS
ABOUT JEREMY SCHWARTZ
As a Global RevOps Marketing Leader, I empower B2B organizations to unlock growth by pioneering strategic buying group models and optimizing demand generation and lead management. With over 25 years of experience, I specialize in architecting large-scale, integrated campaigns that drive visibility, engagement, and revenue. My leadership approach emphasizes aligning marketing with sales to ensure operational harmony and shared objectives. By fostering collaboration across teams and leveraging data-driven insights, I deliver scalable, measurable results that transform complex challenges into strategic growth and long-term business impact.
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