Jeremy Hale
Chief Commercial Officer (CCO) - La Jolla Group
- Role
- President at Mountain Khakis
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jeremy Hale
Commercial Leader. Strategic Operator. Global Builder.Turning strategy into execution - and execution into durable growth.Jeremy Hale is an executive leader with more than two decades of experience scaling brands, transforming commercial organizations, and guiding businesses through periods of growth, complexity, and change across global markets.Known for combining strategic clarity with operational execution, Jeremy partners with leadership teams to align people, strategy, and performance - creating momentum that translates into long-term enterprise value.I’m passionate about modern leadership: building high-trust teams, setting clear standards, and designing organizations that move at pace without breaking. I believe great brands are built by people who care deeply, communicate clearly, and get a little better every day.About JeremyAn operator\'s approach to leadership and growth.Over the past 20+ years, Jeremy has led brand transformations, expanded multi-channel businesses, and built commercial capabilities across the action sports, outdoor, and lifestyle industries.He is particularly effective in complex environments where alignment, clarity, and execution are required simultaneously. Whether entering new international markets, strengthening brand positioning, or improving operating performance, his leadership approach is grounded in practicality, accountability, and measurable outcomes.Jeremy\'s global career - spanning leadership roles across the United States, Australia, and Asia - has shaped a perspective rooted in adaptability, cultural intelligence, and long-term partnership building.At his core, Jeremy is an operator: equally comfortable shaping strategy or working alongside teams to bring it to life.
Experience
President
Sep 2018 — Present · Charlotte, NC, US
Hired by the Private Equity owners to replace the Founder and lead a full business transformation: focused on profitability, strengthening the balance sheet, and repositioning the brand for a sale process through the first trade-war and global pandemic- Sold in 2022 to La Jolla Group- Stayed on in an Executive Capacity at the request of the new shareholders- As President, I reported directly to the Board of Directors with responsibility across all business functions- Re-engineered Global Supply Chain through the trade war of 2019 – shifting the 75% made in China to Sri-Lanka partnering with new sustainable factories without compromising quality or delivery. Got MK into the same factories as Ralph Lauren & Hugo Boss- Drove marketing transformation via a Customer Data Platform (CDP) enriching customer data and driving repeat purchase behavior. Developed a.i. informed next purchase propensity patterns in order to personalize direct marketing efforts- Led digital and operational transformation including e-commerce re-platforming and in-housing of key capabilities re-platforming on Shopify+ from a custom-built site managed overseas- Reduced the corporate footprint – closing offices in Jackson Hole and centralizing all business functions in Charlotte, NC as we focused on driving culture and cross-functional alignment.
Education
University of Western Sydney
B. Comm, Property / Economics
1998 — 2000
Western Sydney University
B.Comm, Economics
1998 — 2000
TAFE NSW
Public Relations, PR, Communications, E-Commerce, Digital Marketing
2002 — 2003
Sydney College of Technical and Further Education
Certificate IV, Public Relations, E-Commerce and Digital Marketing
2002 — 2003
Barker College
High School, HSC
1988 — 1997
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