Jeremy Collins

About Jeremy Collins

Results-oriented business manager leading a team overseeing digital design, production…

Experience

1. Marketing Director

   Microsoft

   Feb 2021 — Present

   Leadership: Promoted to the highest level Director by developing a world-class digital marketing organization responsible for serving 2.2 billion visits annually across 140+ markets, serving both consumer and commercial customers for Surface, Windows, Bing and Edge websites with a multi-million dollar budget and nine figure shared revenue goalsTeam Management: Lead a team of six site managers and 15 vendor project, content and field managers with a work-health satisfaction index of 90%+ in 2021Resource Management: Manage global agencies across design, engineering, production, and localization to achieve product launch and campaign goalsPartnerships: Forge deep relationships with Brand, Product Engineering, Product Marketing, IMC, Store and Retail Groups to bring new products and services to marketDemand Generation: Drive SEO strategy for all content and leverage synergies with paid media, SEM, social, in-product and RM/email channels to drive qualified traffic to webContent Marketing/Platform Migrations: Manage global transition to new CMS platform (AEM) across multiple product lines, establish processes to create and manage content, optimize user flows, and personalize to fit customer needsDigital Analytics: Define data acquisition, organization and presentation to understand customer journey across digital channels and develop insights that drive optimization opportunitiesTesting & Optimization: Recommend and implement testing, experimentation and personalization activities to exceed stated goals; leverage Machine Learning for continual product optimizationE-commerce: Partner with merchandising to increase conversion rates and AOV; launch and manage dynamic pricing and inventory system for 1st and 3rd party retailersChange Management: Drive changes to the organization and key processes, educate stakeholders on best practices that drive business impact through revenue, product usage, browser downloads, reseller referrals and lead gen

Education

• UC Irvine

  MBA, Business, Management, Marketing, and Related Support Services

• UC Irvine

  B.A., Political Science

  1994 — 1997

• Wharton Executive Education

  Microsoft Senior Leadership and Innovation Certificate

  2019

Skills

• Leadership
• Business Strategy
• Channel Marketing
• Online Marketing
• Demand Generation
• Digital Marketing
• Lead Generation
• Business Development
• B2c
• Marketing Management
• Competitive Analysis
• E-Commerce
• B2b
• Web Marketing
• Integrated Marketing
• Content Management
• Negotiation
• Mobile Marketing
• Cross-Functional Team Leadership
• Management
• Multi-Channel Marketing
• Monetization
• Analytics
• Strategic Partnerships
• Product Marketing
• Advertising
• User Experience
• Campaign Management
• Product Launch
• Digital Strategy
• Product Management
• Email Marketing
• Web Analytics
• Marketing
• Mobile Devices
• Online Advertising
• Go-to-Market Strategy
• Strategy
• Marketing Strategy
• SEO