Jeremy Citro

About Jeremy Citro

16+ Years of Proven Success in B2B Consulting & SaaS Are you ready to elevate…

Experience

1. Strategic Advisor

   Worktech Advisory Inc

   Feb 2023 — Present · MA, US

   Collaborative leader; expert in storytelling and presentations. Proficient in B2B product/solution use case development and marketing copywriting, with a focus on enhancing sales enablement messaging and strategies to optimize HR Tech/Work Tech go-to-market positioning and value propositionsKey Achievements • Delivers high-value client engagements by participating on project teams to shape WTAI’s recommendations and deliver strategic insights to clients that help them validate or reposition their product offering, the market they target, the customer need they solve, and go-to-market approach• Developed recommendations on the Ideal Customer Profile and primary use case for a labor market analytics provider to accelerate new client acquisition and revenue growth. Drafted a reframed value proposition and product narrative centered on the target customer’s need to help the CEO and his team take action on a new go-to-market strategy• Conducted a website audit for a B2B HCM Cloud Integrations provider that identified opportunities to tighten alignment between the web copy/positioning and the client’s unique value proposition. Responsible for improving the clarity, resonance and brand and sales impact of the copy/positioning across a series of marketing channels and sales enablement materials• Develop presentations, sales enablement copy and materials, and marketing copy that resonates with the client\'s target market/ICP to strengthen market positioning, improve brand awareness, and generate demand and a healthy sales pipeline

Education

• University of Rochester

  Bachelor of Arts (B.A.)

  1990 — 1993

• Sanford School of Public Policy at Duke University

  Master's degree

  1993 — 1996

Skills

• Thought Leadership
• Strategy
• Sales Presentations
• HR Consulting
• Client Presentation
• Client Retention Programs
• Performance Management
• Project Management
• Product Development
• Total Rewards Strategies
• Employee Recognition
• Problem Solving
• Management Consulting
• Compensation & Benefits
• HR Strategy
• Corporate Advisory