Jeremy Schwartz

About Jeremy Schwartz

I am currently a content marketing manager at Knowbe4, a tech company focusing on…

Experience

1. Senior Content Marketing Manager

   KnowBe4

   Jun 2023 — Present

   Initiate and collaborate cross functionally to help set direction of KnowBe4’s content marketing strategy, with oversight on production and deployment of content assets -Manage all aspects of marketing content creation, from writing and editing assets, landing pages, emails, etc to managing third-party content vendors and junior content marketing and/or writing staff -Develop and maintain a scheduled update plan to ensure content is always fresh (website, monthly demo promotions, free tool promotions, nurturing emails, etc.)-Propose process improvements for content development and maintenance (content operations) Research, vet, and hire outside resources for content development projects -Partner cross-functionally with marketing, sales, customer success, and other teams to craft content that educates prospects and customers -Establish and maintain processes and best practices to ensure consistently high quality marketing content assets, including style guides to ensure consistency of brand voice and style -Draft and implement project plans and timelines for large-scale marketing assets -Coordinate and direct content marketing projects with team members from other sectors -Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience -Create product content to articulate the benefits of our products -Interview executives, customers, and subject matter experts and research topics to gather relevant information and support data for collateral copy -Develop value-focused stories that highlight the ways our products and services impact customer success -Write and edit content keeping consistency with the brand and style -Own KnowBe4’s collateral library and manage new asset creation and revision cycles while working with the international marketing and localization teams for translation content needs

Education

• Western Washington University

  Bachelor's Degree, Journalism

  2006 — 2010

• Cornell Johnson Graduate School of Management

  Marketing Strategy Certificate from Cornell SC Johnson College of Business, Marketing

Skills

• Storytelling
• Digital Photography
• Multimedia
• Creative Writing
• News Writing
• Investigative Reporting
• Facebook
• Journalism
• Copy Editing
• Ap Style
• Breaking News
• Blogging
• Newspaper
• Editing
• Editorial
• Publishing
• Layout
• Headline Writing
• Proofreading
• Feature Articles
• Newspapers
• Ap Stylebook
• Interviews