Jeremy Tong
Shopify Merchandiser (Ecommerce) @Buttercloth
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WORK HISTORY
Shopify Merchandiser (Ecommerce) @Buttercloth
Torrance, CA, US
Manage end-to-end product administration within Shopify, including uploading, updating, and optimizing product listings, metadata, imagery, and pricing to improve discoverability, conversion rates, and overall site performance.• Ensure seamless site functionality by identifying, troubleshooting, and resolving Shopify-related technical issues in collaboration with cross-functional teams and external developers.• Develop, update, and deploy promotional banners and homepage video assets to drive user engagement and support key marketing initiatives and campaign launches.• Maintain and enhance website visual standards and usability by updating homepage layouts, collection pages, category banners, and promotional assets in alignment with brand guidelines and marketing strategies.• Configure, manage, and QA discount codes, promotional rules, and sales campaigns to ensure accurate execution, timely launches, and optimal customer experience.• Monitor website health and performance, proactively resolving errors, broken links, and inconsistencies that could negatively impact conversion rate, revenue, or user experience.• Optimize product merchandising, placement, and site navigation to improve the customer journey, increase average order value, and maximize sales performance.• Produce detailed sales, merchandising, and product performance reports, translating data into actionable insights to inform marketing strategy, inventory planning, and pricing optimization tied to promotional activity.• Leverage Shopify Analytics and third-party tools to track conversion rate, average order value (AOV), and revenue trends, using insights to inform merchandising, pricing, and promotional strategies.• Partner cross-functionally with marketing, creative, and operations teams to ensure accurate product launches, inventory visibility, and seamless go-to-market execution.
EDUCATION
University of California, Berkeley
Bachelor of Arts, Media Studies & Marketing
SKILLS
ABOUT JEREMY TONG
j••••••••@gmail.comMarketing Specialist | Shopify & eCommerceMarketing Specialist at Buttercloth, a premium men’s apparel brand, with a B.A. in Media Studies & Marketing from UC Berkeley. Strong foundation in eCommerce marketing, Shopify merchandising, digital content strategy, and brand growth, with a proven ability to drive engagement and revenue through data-driven campaigns.Core expertise includes Shopify storefront management, social media content strategy, influencer marketing, user-generated content (UGC), performance tracking, and KPI optimization. Own end-to-end management of social media channels, including content ideation, production coordination, publishing, and community engagement, resulting in consistent brand presence and audience growth.Lead influencer and creator marketing initiatives, proactively identifying, onboarding, and managing influencer partnerships to generate high-performing UGC and scalable content libraries for paid and organic use. Execute gifting, collaboration, and contract workflows while ensuring brand alignment and measurable ROI.Collaborate cross-functionally with video production, analytics, merchandising, and marketing teams to align campaigns with business objectives, product launches, seasonal merchandising strategies, and revenue goals. Leverage performance insights to optimize content, improve conversion rates, and support full-funnel marketing initiatives.Highly adaptable and growth-oriented professional with a strong interest in emerging digital trends, creator commerce, Shopify ecosystem tools, and eCommerce optimization.
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