Jeremy Lowenstein

Chief Marketing Officer at Milani Cosmetics

Role
Chief Marketing Officer at Milani Cosmetics
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jeremy Lowenstein

AWARD-WINNING CONSUMER PRODUCT GENERAL MANAGER & GLOBAL MARKETING EXECUTIVE• Awarded Business Insider’s 25 Most Innovative CMOs and Forbes Entrepreneurial CMO 50 for driving business growth and strategic advantage with a challenger mindset• Successful track record in constructing and executing turnaround strategies and delivering top and bottom-line growth• Proven global brand builder with expertise in digital and traditional media, content development and product innovation • Innate curiosity and passion resulting in unique storytelling driving emotionally charged consumer experiences while enhancing brand loyalty and consumer value• Trusted organizational leader known for building and motivating high performing teams • Effectively manage cross-functional teams that drive positive change and advance executive leadership and corporate strategy

Experience

  1. Chief Marketing Officer

    Milani Cosmetics

    Jul 2021 — Present · Los Angeles, CA, US

    As CMO, lead the strategy and execution of integrated marketing, product development, creative, and Amazon/DTC channels to drive brand growth and value. As General Manager, optimized international direct and distributor operations, improving profitability and accelerating growth in key markets.• Secured #7 position in mass market color cosmetics, while out outpacing total category by 3x• Overdelivered both sales, gross margin and EBITDA targets while creating and implementing the building blocks to enable the long-range plan for the brand, delivering top and bottom-line growth• Delivered gross sales 4-year CAGR of +13%• Redefined Milani’s brand narrative, content and product architecture, leaning into DNA of accessible and inclusive prestige cosmetics, with campaign moments like “Face Set. Mind Set.” and “Made in and with Matters” resulting in product segment leadership with Baked Blush, Make it Last Setting Spray and Highly Rated Tubing Mascara and master brand KPIs including +6pts in brand awareness,+40% in EMV and mass-market multicultural leadership• Rebuilt Amazon storefront, product portfolio advertising strategy and profit-model, leading to +28% CAGR over three years while leading stabilization of owned DTC channel• Streamlined and stabilized the International direct and distributor business unit, focusing on EU expansion and building back Latin America regions resulting in +6% growth with direct UK/AUS markets and +25% growth with top 8 distributor partners

Education

  • Newton North High School

    Diploma

    1996 — 2000

  • Questrom School of Business, Boston University

    B.S.B.A.

    2000 — 2004

  • Fordham Gabelli School of Business

    MBA

    2006 — 2008

Skills

  • Customer Insight
  • Integrated Marketing
  • Beauty Industry
  • Social Media
  • Leadership
  • Global Marketing
  • Creative Direction
  • Marketing
  • Fragrance
  • Digital Strategy
  • International Marketing
  • Marketing Analytics
  • Email Marketing
  • Digital Marketing
  • Management
  • Advertising
  • Product Development
  • Sales
  • Marketing Management
  • Product Launch
  • Strategic Planning
  • Brand Management
  • Cross-Functional Team Leadership
  • Packaging
  • Brand Development
  • Marketing Strategy
  • Project Management
  • Marketing Communications
  • Personal Care
  • Consumer Products
  • Market Planning
  • Product Marketing
  • Strategy
  • Press Releases
  • Social Networking
  • Cosmetics

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