Jeremy Katchen
Sr. Manager, Content & Commercial Strategy at FanDuel | Content Strategy | Content Planning & Scheduling | Consumer Research | Marketing | Content Acquisition | Operations
- Role
- Sr Manager, Content & Commercial Strategy at FanDuel
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About Jeremy Katchen
I am a sports media and entertainment professional with 10+ years of experience, specializing in linear (Cable/Satellite MVPDs and vMVPDs) and digital (OTT/SVOD/AVOD/FAST) content strategy, marketing, planning, scheduling, quantitative and qualitative research, acquisitions, and operations.I led the linear TV scheduling, OTT content, and product marketing teams in the transition and rebrand of the TVG Networks and the WatchTVG OTT platform to FanDuel TV and FanDuel TV+.Currently, I oversee day-to-day operations and lead the overall content strategy, planning, scheduling, and product marketing for FanDuel\'s FAST channel (FanDuel TV Extra). I also lead the scheduling and onboarding of live sports content suppliers/distributors for the linear FanDuel TV network.I have experience collaborating with and managing projects across multiple departments (programming/scheduling, product, production, marketing, customer service, broadcast engineering, ad sales, research, PR, legal, digital, affiliate distribution, business development).I previously worked at FOX Sports in the College Strategy & Analytics department where I worked in a team of three to manage all collegiate conference partnerships (Big Ten, Big 12, Pac-12, Mountain West & Big East), including the overall content acquisitions and scheduling strategy for college football, basketball and Olympic sports events airing on FOX linear networks and digital platforms. During my time in this role, our team developed and executed a brand new college football content scheduling strategy (Big Noon Saturday) using historical ratings data and consumer insights which led to consecutive seasons of year-over-year viewership increases. I played an instrumental role in expanding the department\'s research practices to guide scheduling strategies which yielded three consecutive seasons of college football and men\'s basketball viewership increases across the FOX Sports networks.
Experience
Sr Manager, Content & Commercial Strategy
Mar 2023 — Present · Los Angeles, CA, US
Education
Santa Monica College
Associate of Arts, Liberal Arts (High Honors)
2008 — 2010
University of Southern California
Bachelor of Arts, Communication with Marketing Minor (Cum Laude)
2010 — 2013
Skills
- Athletics
- Scouting
- Sports Writing
- Communication
- Social Media
- Sports Marketing
- Sports
- Microsoft Office
- Research
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