Jeremy Crotty
Senior Product Marketing Leader | End-to-End GTM Strategy for Complex Products | Driving Adoption & Revenue in B2B SaaS
- Role
- Senior Product Marketing Manager at Integral Ad Science
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jeremy Crotty
I\'m a senior product marketing leader who owns the go-to-market strategy for complex, data-driven SaaS products. My focus is on creating clarity between Product, Marketing, Commercial, and the market, translating technically sophisticated capabilities into positioning and narratives that drive real-world adoption and revenue. At Integral Ad Science, I own product marketing across our open web protection and performance solutions used by enterprise advertisers and agencies. This work has driven measurable impact, including $4.5M in incremental revenue from a flagship launch and $1.5M within four months of introducing a net-new solution. I\'m strongest in environments where ambiguity is high and execution matters, focusing on building repeatable GTM frameworks, and acting as the connective tissue across Product, Engineering, and commercial teams. Much of my work centers on simplifying complex systems without losing credibility. I bring a practical, outcomes-oriented approach to product marketing, with a bias toward shipping, learning, and iterating. I care deeply about building narratives that hold up in the field, enable strong sales conversations, and influence what gets built next.
Experience
Senior Product Marketing Manager
Oct 2024 — Present · Chicago, IL, US
Own go-to-market strategy for IAS’s open web protection and performance portfolio, supporting enterprise advertisers and agencies. Led multiple beta-to-GA launches, defining positioning, launch readiness, enablement plans, and success metrics. Drove $4.5M in incremental revenue from a flagship product launch by closing a multi-year competitive gap. Partner closely with Product, Engineering, Sales, and Marketing to translate complex data-driven capabilities into clear buyer value. Established repeatable PMM frameworks to improve launch focus, cross-functional alignment, and execution at scale.
Education
DePaul Driehaus College of Business
Master of Business Administration (MBA), Brand and Product Managment
2014 — 2016
University of Iowa
Bachelor of Business Administration (B.B.A.), Marketing
2007 — 2011
Skills
- Organizational Effectiveness
- Interpersonal Skill
- Microsoft Office
- Team Leadership
- Powerpoint
- Group Training
- Account Management
- Management
- Customer Service
- Product Marketing
- Marketing Communications
- Marketing
- Leadership
- Data Management
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