Jeremy Anda
Field Marketing, Red Tree Beverages (the Coca-cola Company) @Green House Agency, Inc
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WORK HISTORY
Field Marketing, Red Tree Beverages (the Coca-cola Company) @Green House Agency, Inc
Atlanta, GA, US
Designs & executes national & regional field marketing strategies and shopper marketing campaigns• Developed product sampling playbook and KPIs; oversaw 1,200 samplings in 2025 with full recap reporting• Built 3-year sponsorship & event strategy with clear tiering, KPIs, and ROI tracking• Partnered with distributors via sales meetings, ride-withs, and execution decks to align marketing with sales targets• Launched new POS vendor and e-commerce site for streamlined asset management
EDUCATION
Marymount University
Master of Business Administration - MBA
ABOUT JEREMY ANDA
Field & Commercial Marketing Leader specializing in translating brand ambition into disciplined, scalable growth across CPG and Alc-Bev.With 20+ years bridging brand strategy and commercial execution, I\'ve built integrated campaigns, shopper programs, and field forces that move cases, expand distribution, and improve margins — at Heineken USA, Red Tree Beverages (Coca-Cola\'s Alc-Bev line), and beyond.Currently leading field marketing at Red Tree Beverages.My edge: I\'m equally fluent in the big-picture strategy and the ground-level execution that makes it real.Always happy to connect with others building interesting things in Alc-Bev and CPG.
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