Jerald Jerry Johnson
- Role
- Sr Director Digital Strategist at UnitedHealth Group
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jerald Jerry Johnson
Senior leader with proven experience in strategy and execution of multi-channel web…
Experience
Sr Director Digital Strategist
Jan 2018 — Present · Minneapolis, MN, US
Senior digital strategist consulting across multiple lines of B2B and B2C businesses who established digital technology, marketing experiences and plans in web site development, paid media, SEO and social to build brand awareness, acquisition, engagement and retention of customers through innovative products and technologies.\\\\n• Coordinated multi-million-dollar digital media and web programs that impact B2B and B2C markets, customers and consumers.\\\\n• Research and explore the improvement of the E&I Marketing tech stacks.\\\\n• Established digital analytics best practices to provide insights to improve digital marketing ROI, future recommendations and overall strategies.\\\\n• Developed, translated and executed strategies for multi-line of business\\\\n• Managed team of Adobe Experience Manager (AEM) developers to create lead generation micro sites and landing pages.\\\\n• Managed cross-functional relationships within marketing, technology, consumer insights, analytics, product, and sales teams to ensure a consistent message across consumer touch points to maximize results\\\\n• Established digital academy to heighten the capabilities of the organization to drive innovative marketing strategies and growth to the business.\\\\n• Helped to develop innovative and consumer-centric digital marketing plans for awareness, education, acquisition and retention, through insights, meaningful engagements and brand development of consumer targets.\\\\n• Collaborated with business leaders and internal/external partners to lead our consumer-centric digital marketing vision and roadmap, aligned with UHC technology and systems.\\\\n• Managed dedicated digital marketing staff, oversaw cross-functional teams and direct external partners.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Luther College
Bachelor of Arts (B.A.)
University of St. Thomas
Masters of Business Candidate
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