Jerame Nadeau

New Car Director @Hendrick Automotive Group

Bradenton, FL, US

Direct all aspects of sales and leases for new & pre-owned cars including operations, customer service, marketing/advertising, inventory management/purchasing, showroom control, vendor relations, quality assurance, reconditioning, forecasting, and budgets. Hire, train, and manage 40 staff ensuring the highest level of customer satisfaction. Sales Operations » Develop and execute sales strategies to maximize vehicle profitability, increase revenue and market share. » Manage the dealership\'s vehicle inventory in excess of $12M. Determine pricing strategies, floor planning, and oversee merchandising efforts. » Utilize DMS and CRM tools to track sales activities and elevate CX. » Work with the service department, vendors, and detail department to ensure proper reconditioning, display and merchandising of the used vehicle inventory with speed to market. » Appraise and finalize all ACVs for trade-ins. Perform price-to-market adhering to a strict 45-day turn policy. » Develop new lending institutions and leasing companies to secure competitive rates and creative financing programs. » Oversee the development of advertising campaigns and marketing promotions to support the new car department. People Management/Culture Building » Reorganized staff putting the right people in the right positions, improving employee work tools, and implementing performance reward and accountability programs. Coach, develop, and mentor the sales team through 1:1 and group training. » Implement and continually foster a \"winning team culture\" fostering trust, open communication, and a sense of belonging among team members, leading to increased engagement, motivation, and ultimately, organizational success. » Train all staff on how to sell credit, insurance and warranty products resulting in an increased penetration rate of 78.1%. » Increase average back-end profit through enhanced staff training on product knowledge and improved sales techniques.