Jennifer Ziminsky

About Jennifer Ziminsky

Marketing leader with a deep foundation in brand strategy, media, and organizational transformation. Has led award-winning campaigns, built high-impact cross-channel media strategies, and driven measurable growth across retail, beauty, tech, and entertainment.Experience spans launching first-ever awareness campaigns, scaling influencer programs, designing operating models, and leading enterprise-level change. Brings together creative vision and operational excellence—building brands people love while evolving how teams collaborate and deliver.Focused on shaping bold, future-ready marketing organizations and enabling teams to do their best, most impactful work.

Experience

1. Sr Marketing Manager, Transformation

   SEPHORA

   Mar 2025 — Present · San Francisco, CA, US

   Driving strategic transformation across Sephora’s marketing organization to enable smarter collaboration, clearer decision-making, and a culture of agility and continuous learning. Partnering closely with senior leadership, HR, and Operational Excellence to evolve ways of working and elevate team capabilities.Shaping the future-state vision for marketing by defining core competencies and embedding Sephora’s values into daily behaviors, operating principles, and career development strategies.Designing and implementing collaboration frameworks to optimize how teams work together, reduce duplication, and ensure agility while preserving consistency where it matters most.Championing change management initiatives by delivering targeted training, resources, and communication strategies to support adoption across the organization.Leading the development of a marketing-specific learning and development strategy that fosters feedback, empowerment, and growth in a fast-changing environment.Skills: Organizational Transformation · Marketing Operations · Change Management · Strategic Planning · Agile Ways of Working · Capability Building · Cross-Functional Leadership · Learning & Development · Executive Alignment · Stakeholder Engagement

Education

• Loyola Marymount University

  Bachelor of Arts (B.A.), Communication Studies | Business Administration

  2003 — 2007

Skills

• Social Networking
• Social Media Marketing
• Marketing Communications
• Facebook
• Online Advertising
• Public Relations
• Blogging
• Social Media
• Digital Media
• Brand Development
• Advertising
• Marketing
• Event Planning
• Graphic Design
• Event Management
• Creative Direction
• Digital Marketing
• Media Planning