Jeny Mistry

About Jeny Mistry

I’m an innovative, responsive customer-centric expert who leverages extensive B2B experience to build, maintain, optimize, and automate marketing systems and scalable processes to improve experiences and satisfaction. I’m known for my collaborative style for working with and developing diverse teams, identifying areas for improvement, and creating protocols. I’m passionate about continuous improvement, dedicated to learning new tools, procedures, and industry trends quickly and sharing knowledge with team. I’m an approachable and consultative leader who can deliver detailed information, translate complex reports, and provide accurate data for strong marketing campaign foundations. CORE COMPETENCIES INCLUDE: Data Mining & Historical Research Requirement & Data Collection Process Improvement & Automation Survey Management & Reporting Digital Marketing Strategies Quantitative Analysis & Marketing Platforms Power BI & Google Analytics Net Promoter Score Change Management System Integration & Data Field Mapping Available to discuss new opportunities, please contact me at j••••••••@gmail.com TECHNICAL SKILLS Languages: SQL, C++. Java, Visual Basic, HTML Platforms: Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, Google Data Studio Applications: Microsoft Dynamics, Microsoft Excel, Marketo Databases: Business Objects, Power Bi, Microsoft Access

Experience

1. Marketing Data Analyst

   ITCO Solutions, Inc.

   Apr 2022 — Present · US

   Database Marketing Analyst, Audience Management Team, Member of an Audience management team which part of a greater Data Analytics team. List Buys, Vendor Management, Data Hygiene, Dashboard upkeep, Quarterly Reports using data from Marketing platforms and creating Prospecting lists globally for Digital marketing teams.Data enhancements using ZoomInfo platform updating contact information, firmographic data, and competitive and comparative data.Creating prospecting lists for BDR and ISR teams using Snowflake and Tableau.Working with Sales Ops, IT and Marketing Ops to adjust fields in Salesforce so data can reflect correctly.Responsible for Data analysis for Field marketing teams for future campaign planning Eloqua and Salesforce.Geographical pulls and analysis for future data acquisition projectsProcess improvements on above reporting and creating SOP’s.Transition from Eloqua to Marketo and CDP – Analyzing and current process and coming up with new processing and new way to pulling data and improving current process.Special project: Executive event – Last minute project: account lists, contact lists, nomination process, data compliance. Results: meeting registration numbers.

Education

• American InterContinental University

  Master of Business Administration - MBA

  2004 — 2005

• Kennesaw State University

  Bachelor of Applied Science - BASc