Jennifer Wolinski

About Jennifer Wolinski

With over 20 years of success in building brand strategies for companies that have been around for decades or are just starting up, I have an incredible ability to express your company’s passion to your consumers. I find the pain points of brand story and marketing to gain and educate the consumers on why your brand is better than the competitors. Creating a story for your company is my favorite part of my job. The UX experience is critical in fluid and overwhelming space. I am proficient in social media marketing, email marketing, writing content blogs, organic foundation SEO/SEM, and strategic brand building based on your business plan targets. But my love for traveling means I might be writing your blog from another city, state, or country.

Experience

1. Marketing Consultant

   Equivity

   Aug 2018 — Present

   Manage marketing efforts with digital foundation as lead driver for up to 12 small business clients concurrently worldwide. Client segments include Legal, Consulting, Real Estate, Healthcare, Insurance, and more. Strategic Marketing Plans: Evaluate client company needs to generate company-specific, 3-month foundation plan. Analyze results on ongoing basis, uncover effective marketing tactics/opportunities, and re-develop/tweak follow-on marketing strategies. Content Writing: Currently serve as brand voice for 12+ different brands across blogs, social media, and sales pieces. Marketing Foundations & Management: Set team direction and oversee/establish Website, email, and social media foundations. Organic Build: Uncover hidden algorithms to digitally enhance presence during challenging, fluid Covid 2020 time.

Education

• Roanoke College

  Sociology