Jen Williams
eCommerce Leader | Digital Product Owner | Digital Marketing Specialist
- Role
- Senior Product Manager, Ecommerce, Digital and Consumer Marketing at Sanofi
- Location
- Moscow, PA, US
- LinkedIn followers
- 500 followers
About Jen Williams
Highly acclaimed senior product manager with a track record of developing successful products and delivering innovative eCommerce solutions. My expertise lies in optimizing user experiences; exceeding customer expectations; and driving product strategy, road mapping, and lifecycle management. Recipient of 2022 Marketing Excellence Award and 2018 Global Champions for Customers Award, I possess a unique understanding of what it takes to win in the market. Hence, I have been a key contributor in driving company offers across digital and ecommerce platforms, championing in developing go-to-market strategies, positioning the company in the marketplace, and identifying value-creation opportunities and solutions for the business. This solid experience has gifted me to modernize business processes for reducing costs, maximizing profits, enhancing productivity, and increasing customer satisfaction. As a leader, I have known for my commitment to upholding core values of integrity, innovation, and growth, with the ability to foster inclusive workplace that encourages development and facilitates cooperation and teamwork.
Experience
Senior Product Manager, Ecommerce, Digital and Consumer Marketing
Dec 2022 — Present · Bridgewater, NJ, US
Development and implementation strategies and tactics focus on expanding the company’s eCommerce channel (VaccineShoppe.com) toward revenue growth and customer experience improvement― Subject matter expert for brand teams on strategic initiatives within digital and eCommerce space spanning marketing, email campaigns, and social media promotions tied into VaccineShop― Regulation and improvement of reviews and governance processes by creating seamless channel of communication within the company for various teams including Legal, Regulatory, Cybersecurity, Information Technology, and Pharmacovigilance― Automation of key eCommerce journeys by leading a high-profile initiative to optimize the performance of VaccineShoppe.com focused on customer self-service, online ordering and payment, and search features― Development of the 2023 VaccineShop product roadmap by leading the eCommerce Marketing Team and working with cross-functional teams in formulating product strategies and identifying key risks― Driving of excellent customer experience and satisfaction through design, customer journeys, and architectural advances― Identification and influential of customer behaviors based on research, KPIs, and data analytics― Development of strong partnerships and proactively communicating with key stakeholders to warrant their support and input on key aspects such as digital ITS, legal, customer experience, global eCommerce― Implementation of strategies and encouraging a synergistic approach by coordinating with customer service and VaxServe― Key member of the Agile team in charge user stories preparation, user testing, and backlog prioritization, along with quality control and user stories approval― Enhancement of eCommerce product backlog management and enabled project prioritization by generating ROI-focused methodologies― Redevelopment of KPIs to ensure its alignment with industry best practices and Sanofi’s strategic goals in the eCommerce domain
Education
University of Scranton
Dual Bachelor of Science (B.S.), Major: International Business and Philosophy | Minor: Japanese
2002 — 2006
University of Scranton
Master of Business Administration (M.B.A.), Operations Management
2010 — 2013
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