Jennifer Wiggins

About Jennifer Wiggins

A seasoned marketer with over fifteen years of experience working with some of the world\'s top content creators and brands. My background encompasses brand management and traditional, digital and social media marketing. My experience includes strategy development, P&L management, project management and the leadership of cross-functional teams to deliver strategy-driven projects on time and within budget.

Experience

1. Co-founder and Managing Partner

   Silkworm Social

   Apr 2015 — Present · Austin, TX, US

   Co-founded and scaled Silkworm Social, an influencer talent management agency, recruiting and mentoring content creators while managing P&L, operations, and team development to drive profitable growth- Led end-to-end influencer campaigns, negotiated brand partnerships, and cultivated client and media relationships to deliver measurable engagement, ROI, and business expansion- Committed to the growth and development of talent brands, providing strategic guidance, creative direction, and long-term career support to help creators expand their reach, influence, and business opportunities.

Education

• Colorado State University

  Bachelors of Science in Business Administration, Marketing

  1998 — 2002

• University of Colorado Denver

  Master of Business Administration (MBA)

  2005 — 2007

Skills

• Strategy
• E-Commerce
• Marketing Communications
• Facebook
• Email Marketing
• Digital Marketing
• Market Research
• Online Advertising
• Social Media Marketing
• B2b Marketing
• Product Marketing
• Creative Direction
• Copywriting
• Social Media
• Lead Generation
• Strategic Planning
• Web Analytics
• Integrated Marketing
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy