Jen Tulicki
Senior Director, Social & Creator | Brand Strategy, Content Production & Fan Growth
- Role
- Senior Director, Social & Creator at 160over90
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jen Tulicki
I build social and content strategies that turn fandom into loyalty and measurable growth for sports and entertainment brands, with 12+ years of experience leading teams and programs that deliver real business impact.My work sits at the intersection of fandom, culture, and performance. I lead teams that move fast, think in systems, and create content people actually come back for—turning moments into momentum and attention into long-term value. From social and creator strategy to content production, partnerships and scalable content ecosystems, I focus on work that resonates with fans, earns trust, and drives meaningful results.I’ve spent my career helping brands show up where fans already are - tapping into personality, access, and culture to build authentic connections. The goal is always the same: grow communities that feel connected and invested over time.As a leader, I believe great work happens when talented people feel supported, challenged, and empowered to take smart risks. I care deeply about building teams with clear expectations, strong collaboration, and room to experiment—grounded in data, informed by instinct, and accountable to results.My best work lives at the intersection of sports, storytelling, and culture - where momentum is real, and fans feel connected, invested, and proud to belong.
Experience
Senior Director, Social & Creator
Apr 2024 — Present · Chicago, IL, US
Education
Northern Illinois University
Bachelor of Liberal Arts, Communication, Journalism, and Related Programs
2000 — 2004
Skills
- Recruitment/Retention
- Career Development
- Building Relationships
- Team Building
- Organizational Leadership
- Talent Assessment
- Loss Prevention
- Sales Management
- Business Analysis
- Customer Experience
- Administrative Office Support
- Vendor Relationships
- Purchase Orders
- Allocations
- Driving Results
- District Management
- Hiring
- Recruiting
- Interviews
- New Store Openings
- Retail Sales
- Store Operations
- People Development
- Time Management
- New Hire Training
- Teamwork
- Customer Service
- Management
- Employee Training
- Store Management
- Social Media
- Team Leadership
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