Jennifer Swafford

Experience

1. National Accounts Manager

   Vertex Communication Group

   Jan 2003 — Present · Frederick, MD

   Manager and member of a growing email marketing team that develops, tests, segments and launches complex, dynamic, integrated emails within extremely tight deadlines.Work with clients to develop and implement email marketing strategies including; content strategy, key performance indicator development, advanced segmentation, behavioral targeting and A/B testing.Develop and maintain analytic reports utilizing DataStudio, internal ESP tools, Excel Pivot Tables, or Tableau and make recommendations based on data.Develop and maintain marketing calendars for large organizations sending hundreds of emails to tens of millions of recipients every month.Extremely familiar with responsive HTML development, dynamic content, triggered messaging, dynamic segmenting, in mulHubspot, Blue Hornet, ExactTarget and PostUp (formally Pulse Connect).Specialize in onboarding of new clients transitioning ESPs; including project management and coordination of full database integrations and training of end-users.Successfully develop and/or streamline processes for coordinating email production involving multiple stakeholders including production team members, advertisers, publishers, and writers.Train new and existing clients in email marketing best practices.

Skills

• Email Marketing
• Wordpress
• Online Marketing
• Sem
• Marketing Management
• Market Research
• Digital Media
• B2b
• Marketing Strategy
• Lead Generation
• SEO
• Product Marketing
• Marketing
• Social Networking
• Direct Marketing
• Account Management
• Advertising
• Social Media
• E-Commerce
• Digital Marketing
• Strategic Planning
• Marketing Communications
• New Business Development
• Social Media Marketing
• Online Advertising