Jensen Krieger
Senior Strategist @ Razorfish | CRM SEM
- Role
- Senior Strategist at Razorfish
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Jensen Krieger
Dynamic CRM strategist with 6+ years of experience leading high-impact lifecycle marketing for Samsung Electronics America. Proven track record of driving multi-million consumer reach, boosting engagement and conversions, and mentoring high-performing teams. Expert in leveraging AI and data to deliver personalized, revenue-driving campaigns across mobile, computing, and wearable categories.
Experience
Senior Strategist
Apr 2024 — Present · Plano, TX, US
Spearheaded CRM strategy for Samsung’s flagship product launches, driving multi-million consumer reach and supporting revenue growth through integrated lifecycle campaigns.Scaled campaign output by 70% YoY across 90+ initiatives, optimizing engagement across mobile, PC, and wearable product lines and contributing to improved retention and conversion.Appointed AI Strategy Department Lead; developed and implemented a 2025 AI Upskilling Roadmap, accelerating team adoption of AI tools and enhancing personalization and operational efficiency.Designed and executed ~30 test-and-learn strategies, translating customer data into actionable insights that improved engagement and conversion metrics across channels.Mentored junior strategists and led onboarding for senior hires, fostering a culture of strategic excellence and contributing to a 30% increase in team output quality.
Education
University of North Texas
Bachelor of Arts - BA, Communication, Journalism, and Related Programs
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