Jensen Rouse
Digital Content Marketing Manager @Ameriprise Financial Services, LLC
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WORK HISTORY
Digital Content Marketing Manager @Ameriprise Financial Services, LLC
Minneapolis, MN, US
Leads website content strategy to deliver accurate, engaging, and optimized experiences, while advancing client growth through data-driven promotions.Directs cross-functional teams in delivering up to 6 targeted marketing campaigns monthly, engaging an audience of over 1M clients and prospects. Oversees content strategy for website redesign, establishing best practices and standardized guidelines to ensure consistency and scalability across 20+ website components. Expanding email program from MVP model to robust program delivering 350K+ monthly emails, growing audience 30% and doubling targeted CTR, driving higher engagement with thought leadership content. Implemented a streamlined content publishing system impacting 500+ webpages, improving efficiency across 20 teams, reducing risk, and accelerating content time-to-market.
EDUCATION
University of Minnesota - Carlson School of Management
Bachelor of Science in Business
ABOUT JENSEN ROUSE
Marketing professional with 7 years of experience managing content strategies…
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