Jensen Farmer

About Jensen Farmer

I am a digital marketing specialist with 5 years of digital marketing and design…

Experience

1. Paid Social Media Marketing Specialist

   Universal Destinations & Experiences

   Dec 2021 — Present · Philadelphia, PA, US

   Curates and implements Meta marketing strategies for over 100 clients, ensuring proper campaign pacing and reporting results to stakeholders• Responsible for the creation and testing of ad copy, targeting strategies, and ad creatives for campaigns• Uses A/B Testing frameworks to measure the success of audience targeting and ad creatives• Analyzes multiple data sources to segment audiences and create audience profiles for different practice areas of the legal vertical (Personal Injury, Criminal Defense, Family Law, Estate Planning, etc.)• Tests different audiences, including lookalikes, custom audiences, retargeting, and broad interest targeting • Collaborates cross-functionally with internal departments and account managers to align marketing strategies• Ensures accurate data flow and setup between social platforms and CRM/automation systems for lead tracking • Tracks daily budget spend to ensure proper budget pacing and guarantee pre-defined spend levels are on pace• Utilizes industry best practices and KPI tracking to optimize campaigns to maximize ROI and ROAS• Creates presentations for leadership and clients depicting performance and strategy recommendations• Acts as primary liaison between clients and Meta, ensuring efficient account management and troubleshooting