Jens Petri
Head of Brand Partnerships (Leading the Trade Marketing & Promotions Department) @Sony Pictures Entertainment
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WORK HISTORY
Head of Brand Partnerships (Leading the Trade Marketing & Promotions Department) @Sony Pictures Entertainment
Berlin, DE
Sony Pictures Entertainment, a subsidiary of Sony Corp.(NYSE: SNE), is a $9B global entertainment company with notable productions including Spider-Man, Skyfall, Jumanji and Venom. Heading the partnerships and trade marketing department. Always looking for interesting brands across all categories to benefit from our strong local and international movie production slate filled with superheroes, stars and stories for unique win-win situations. Also searching for innovative agencies and brand-solutions to enrich our trade marketing efforts in cinemas across Germany.
EDUCATION
University of Applied Science Frankfurt am Main
Diplombetriebswirt FH, Betriebswirtschaft
SKILLS
ABOUT JENS PETRI
15+ year long professional in the movie and FMCG industry: Leveraging the biggest properties in entertainment such as THE PEANUTS, ICE AGE, SPIDER-MAN, JAMES BOND, VENOM, AVATAR, JUMANJI, THE THREE INVESTIGATORS and various IPs from DreamWorks Animation and Paramount Pictures for licensing- and promotional partners across all industry-categories during the theatrical window. Establishment of unique and sales-driven activations along the online and stationary point of sales hand in hand with theatrical exhibitors across Germany, responsible for overall retail cinema marketing in the German region. Implementation of data driven re-targeting campaigns, B2B workshops, trade shows, event tours with talents and filmmakers, media stunts and development of unique point of sale materials. Brand marketing for the first ever release of the ALIEN franchise on Blu-ray, JAMES BOND- franchise management in Home Entertainment. Millions of US-Dollar revenue in NTO- sales to 3rd Party partners of HE product (physical DVDs and BDs, digital download-codes).
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