Jens Paschmann
Academic Consultant @Edocation.Org
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WORK HISTORY
Academic Consultant @Edocation.Org
Cologne, DE
Consulting companies based on academic insights:Keynote | New Technologies in Marketing - Opportunities and ChallengesKeynote | Causality in Marketing ModelsKeynote | Using Brand and Customer Analytics to Drive Value CreationKeynote | Customer Loyalty in the Digital Age - Approaches and Effectiveness
EDUCATION
University of Münster
Master of Science, Psychology (majoring in Economic Psychology)
Collegium Augustinianum Gaesdonck
Abitur
University of Münster
Bachelor of Science, Psychologie
University of Cologne
Doctor (Ph.D.), Business Administration, Business Administration, Marketing and Brand Management
ABOUT JENS PASCHMANN
Psychologist turned marketing scholar to study the drivers of consumer engagement with technology (AI, Apps.)—mixed-method approach, focusing on Bayesian modeling and causality.
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