Jens Kochs
Senior Account Manager @Cognism
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WORK HISTORY
Senior Account Manager @Cognism
Cologne, DE
Owning and growing a global portfolio of SMB–Enterprise customers, driving renewals and expansion across multi-region accounts.Leading strategic renewal and re-engagement initiatives focused on churn reduction and consistent retained ARR.Acting as a trusted commercial advisor, aligning Cognism’s platform to customers’ GTM and revenue objectives.Applying a data-driven account prioritization model using usage, health scores, and renewal timelines to maximize commercial impact.Building scalable renewal and winback frameworks adopted across the Account Management organization, while mentoring junior AMs on complex renewals and stakeholder management.
EDUCATION
FernUniversität in Hagen
Certificate in Business Administration and Management
University of Cologne
Erstes Staatsexamen (State Examination) / Magister Iuris (Master of Laws), Rechtswissenschaften (Law)
University of Cologne
Certificate in United States Law
ABOUT JENS KOCHS
Senior Account Manager specialising in customer retention, churn recovery, and contract renewals for international B2B SaaS portfolios. I focus on converting at-risk and churned customers into retained, predictable ARR through structured and scalable renewal and winback motions, with $1–3M in retained ARR delivered to date.I’ve converted 100+ churned clients back into retained ARR while stabilising renewal pipelines across international account portfolios. My work regularly involves complex renewal and winback conversations spanning pricing, contract terms, and multi-stakeholder decision groups.I take a process-driven approach with strong commercial ownership, building repeatable renewal and winback frameworks. Alongside individual contribution, I mentor junior Account Managers, helping them overachieve their targets through structured deal strategy, pipeline discipline, and renewal best practices.Focus areas & tools: Customer Retention • Churn Recovery • Contract Renewals • Winback Strategy • Commercial Negotiation • Salesforce • Forecasting • International Accounts
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