Jen Ruppert
Chief External Affairs Officer
- Role
- Chief External Affairs Officer at Graduate Theological Union
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Jen Ruppert
I build cost-effective marketing and communications programs that strengthen brands, establish thought leaders, and grow revenue. Throughout my career, I have taken a data-driven approach to leading B2B and B2C communications efforts for large and small organizations during times of radical change or exponential growth. Drawing on my two degrees in art history and extensive design experience, I deliver effective marketing assets. Using my active listening and writing skills, I translate complex ideas into compelling content. Tapping into my Midwestern grit, I always find a way to get the job done well, on time, and under budget. An avid lifelong learner, I seize chances to expand my knowledge and hone my skills. I am passionate about the law, technology, the arts, and education.
Experience
Chief External Affairs Officer
Feb 2024 — Present · Berkeley, CA, US
Increased media mentions by 89% by refining messaging, developing compelling pitches, and integrating the MuckRack database into the team’s toolkit.• Grew active website users by 18%, tripled engagement across social media channels, and increased newsletter open rate by 49% by upgrading branding and content strategy.• Boosted student enrollment by 90% by implementing content upgrades and a new website strategy.• Augmented Annual Fund gifts by 91% over the previous year by honing the case for support, increasing the frequency of communications to donor base, employing more channels, and starting the process earlier.
Education
San José State University
Master's, Art History
UC Berkeley Extension
Digital Marketing
2020 — 2020
UC Berkeley Extension
Writing Skills Workshop
2018 — 2018
UC Berkeley Extension
Visual Design Principles
2021 — 2021
University of Redlands
Bachelor's, Art History
Skills
- Strategy
- Web Content
- Strategic Communications
- Strategic Marketing
- Social Media
- Email Marketing
- Crisis Communications
- Direct Mail
- Publications
- Management
- Publishing
- Strategic Planning
- Leadership
- Proposal Writing
- Crisis Management
- Integrated Marketing
- Marketing
- Public Relations
- Media Relations
- Strategic Communications Counsel
- Editing
- Online Marketing
- Project Management
- Persuasive Writing
- Copywriting
- Process Improvement
- Social Media Marketing
- Press Releases
- Brand Management
- Advertising
- Marketing Strategy
- Newsletters
- Digital Marketing
- Marketing Communications
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