Jen Reavis

About Jen Reavis

Jen Reavis is a marketing professional in banking, cobrand, digital wallets, retail and travel. She has 20+ years of card industry and digital experience launching new products and programs, successfully driving profitable growth for both large ($1B+) and turn-around business P & Ls across multiple industries.Interests include:* Marketing and Business Development* Digital Innovation* Acquisitions * Global businessSpecialties:* Marketing Strategy and Innovation* New Product Launches and Channel Expansion* Purchase Paths and Instant Credit Marketing* Improving the digital baseline through A/B testing

Experience

1. VP, Verizon Marketing Leader

   Synchrony

   Aug 2025 — Present

Education

• University of Oxford

  Literature

• University of Oklahoma - Price College of Business

  BBA, Cum Laude Honors

Skills

• Analytics
• Business Strategy
• Budgets
• P&L Management
• Management
• Relationship Management
• Direct Marketing
• Mergers & Acquisitions
• Lead Generation
• Strategy
• E-Commerce
• Vendor Management
• Customer Acquisition
• Ecommerce
• Executive Management
• Segmentation
• Business Planning
• Leadership
• Marketing Management
• Business Development
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Credit Cards
• Strategic Planning
• Integrated Marketing
• Product Management
• Multi-Channel Marketing
• Portfolio Management
• Competitive Analysis
• Customer Experience
• Market Research
• Strategic Partnerships
• Banking
• Risk Management
• Financial Services
• Crm