Jen Ockelmann-Wagner
Senior Director, Franchise Strategy at NBCUniversal Media, LLC
- Role
- Senior Director, Franchise Strategy at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jen Ockelmann-Wagner
Results-driven brand strategist and marketer with over 10 years of experience leading global IPs including Shrek, Jurassic World, Gabby\'s Dollhouse to meaningful consumer products and experiential revenue growth through brand campaigns, consumer marketing, and strategic partnerships || People-first cultural leader who grows talent within role and lifts teams to stronger cohesion and productivity
Experience
Senior Director, Franchise Strategy
Jul 2024 — Present · Universal City, CA, US
Develop and manage global 3-year brand strategy plans for IPs including Shrek, Gabby’s Dollhouse, and How To Train Your Dragon - brand narrative, positioning & identity, consumer products & retail strategy, consumer segmentation, and omnichannel marketing strategy- Strategy lead for day to day 360 business as global brand lead across $20M+ brands with partners in lifestyle (LUSH, Puma), toy (Mattel, LEGO), and experiential retail (CAMP, Primark)- Develop partner marketing for collaborations and influencer activations for partnerships including Shrek Crocs, Shrek x LUSH, Shrek x Airbnb (115M social impressions), Trolls x PUMA- Lead team of 3
Education
UCLA Anderson School of Management
Master of Business Administration - MBA
2015 — 2017
Stanford University
Bachelor of Arts (B.A.)
2007 — 2011
Skills
- Marketing
- Online Advertising
- Social Media
- Crm
- Social Media Marketing
- Editing
- Salesforce.com
- Management
- Online Marketing
- Digital Marketing
- Cross-Functional Team Leadership
- Digital Media
- Strategic Partnerships
- Advertising
- Strategy
- Start-Ups
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.